In this episode of The SXS Guys Offroad Podcast, get to know Scott and Rachel Smith from High Lifter Products. High Lifter is one of the first names in suspension and tires that come up when talking about mudding in a UTV. We talk about how the business started, how they bring products to market and the complexities of supplying the SXS market with durable offroad suspension components. Stick around long enough and you’ll even get insight into some unreleased top-secret products coming out for all the enthusiasts out West!
0:00:00 – Introductions
0:01:17 – How It All Started
0:09:16 – Pushing Into Product Expansion
0:10:44 – How to Choose New Products
0:12:07 – Are Southern Riding Communities Different?
0:14:18 – The Outlaw Tire Origins
0:17:44 – HighLifter’s Polaris Partnership
0:20:55 – Developing New Products
0:27:43 – Jumping Into Portals
0:31:04 – Who Is A Portal For?
0:32:36 – HighLifter Events
0:37:40 – Wrap-Up
Original Podcast Airing available on the official SxS Guys Podcast website here.