High Lifter Products is dominating the off-road industry through the launch of a new High Lifter logo, additions to the managing staff and the release of the 2020 Polaris High Lifter Editions. These are the latest actions towards High Lifter’s expansion, progress and continued success in the industry.
High Lifter made a change to its visual identity with a new corporate logo initiated on August 5, 2019. The new company logo reflects the strength and direction of the organization and its commitment to the High Lifter brand. The fresh, eye-catching graphic conveys High Lifter’s bold, innovative powersports products in an impressive way. The minimal design wordmark logo creates a memorable connection between High Lifter and industry consumers.
The company recently welcomed Curtis Campbell as Director of Sales and Marketing and Adam Herrick as E-Commerce Manager. Curtis Campbell joins High Lifter with over 16 years of experience at the largest Polaris dealership in the United States. Adam Herrick comes to the High Lifter team after many years of web and e-commerce experience at Overstock.com. High Lifter’s employee growth proves its commitment to increasing customer relationships and brand loyalty.
Through a five-year partnership, High Lifter and Polaris have worked together to provide fans with units for an extreme mud experience. The 2020 Polaris High Lifter Edition units are the latest edition of mud machines released to the industry. Riders will experience more than 100 consumer-inspired improvements plus High Lifter mud-specific features from the lineup. The new units include the Sportsman 850 and 1000, RZR 1000 2-seater and 4-seater and the Ranger 1000 3-seater and Crew.
High Lifter celebrates the powersports lifestyle through multiple events hosted throughout the country for the riding community. The High Lifter Outlaw Rally on Saturday, October 12, 2019 will be held at the High Lifter Proving Grounds, powered by Polaris in Shreveport, LA. High Lifter Mud National events will hold two events in 2020 where thousands of enthusiasts will attend. Join the Mud Nationals team March 18-22 at Hillarosa ATV Park in Blevins, AR and June 11-14 at Quadna Mountain Park in Hill City, MN.
For over 20 years, High Lifter has continued to evolve in the powersports industry while supplying unique and innovative products for enthusiasts. These steps show how High Lifter is an all-encompassing partner in the off-road market. The best way to experience the growth of High Lifter is to engage with High Lifter’s products and events, customer service and social media community.