In 2003, we wanted to get some friends, customers, and ATV enthusiasts together for a weekend of fun, while showcasing products and sharing ideas, and as a result the High Lifter ATV Mud Nationals was born. Now this once a year event has become the largest Utility ATV event in the world, boasting more than 14,000 attendees (and growing each year), where ATV enthusiasts and riders from across the US and Canada come together for a week-long extravaganza of mudding fun and racing action. Mud Nationals 2017 will celebrate the 15th year of “the event that started it all”. Mud loving fans will travel to watch Mudda Cross racing, Bad2DaBone Competitions, ATV/UTV Short Course Racing, Live Concerts, a Poker Run plus have the chance to win big prizes and cash payouts.
In 2007, High Lifter announced a collaboration with Polaris to create high performance modifications and accessories for the newly-announced 2008 RANGER RZR. Shortly thereafter, Team High Lifter-Polaris Racing was formed. This team partnered the most experienced riders, fabricators and mechanics with world-class engineers at Polaris to create a racing machine that won nine trophies in their first two outings. The team continues to dominate the ATV mud racing scene. Near the end of that same year, building on the success and popularity of High Lifter events like Mud Nationals, we announced the beginning of construction of a brand new off-road racing park located on 574 acres of land in Keithville, Louisiana.
Now as more and more serious racing teams form, attracting national media attention and major industry sponsors, ATV mud racing has become a highly competitive sporting and racing industry. Professional ATV racing, that will attract thousands more spectators and competitors from across the nation, had been set into motion. The ATV industry has evolved and High Lifter is proud to have been a pioneer at the forefront of ATV/UTV Racing.
High Lifter was proud to announce the beginning of what we believe is the birth of a new era in the ATV industry and enthusiast community with the inception of the “High Lifter Pro Series Racing” professional ATV mud racing points system. The HLPSR was formed to organize, promote, and bring national awareness and recognition to ATV Mud Racing as a sport. High Lifter partnered with Polaris to form our current, High Lifter Polaris Racing Team. Our team travels to industry races across the United States. High Lifter also has sponsored racers that run High Lifter parts and accessories and race on all types of terrain. We are a proud supporter of our High Lifter Polaris Race Team and our High Lifter Sponsored Racers.